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— - 1 Nielsen - 1 Sami Siddiqui - 1 Michael Smith - 1 Bob O'Brien - 1 O'Brien - 1 Popeye's Siddiqui - 1 Mark Gross - 1
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☆ Top marketers from Popeyes, Kawasaki, and more dish on how they'll maximize the value of their first-ever Super Bowl ads
  + stars: | 2024-01-23 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +3 min
Read previewPepsiCo's lemon-lime soda Starry is only one year old, but millions of US consumers will soon see its first-ever Super Bowl ad, as it battles to steal share from stalwarts like 7-Up and Sprite. AdvertisementPopeye's will use its Super Bowl spot to introduce five new chicken wing flavors. First-time advertisers are also looking beyond TVTo justify the high price of a Super Bowl ad, however, marketers invest heavily to keep the conversation going across other channels. And Popeye's, which hopes to drive people to one of its restaurants with a Super Bowl-themed promo, also hopes to extend the campaign beyond the Super Bowl. Highdive is working on BetMGM's first Super Bowl ad this year.
Persons: —, Nielsen, Sami Siddiqui, Michael Smith, Bob O'Brien, O'Brien, Popeye's Siddiqui, Mark Gross, Highdive Organizations: Service, Business, Super, Kawasaki, Popeye's, Kawasaki Motors Corp, Bowl, National Collegiate Athletic
☆ Derek and Hannah Jeter sign multiyear deal with Jeep to promote Grand Wagoneer SUV
  + stars: | 2022-10-28 | by ( Michael Wayland | ) www.cnbc.com   time to read: +2 min
Derek Jeter will star with his wife, fashion model and television host Hannah Jeter, in the Grand Wagoneer's new "Eyes Wide Open" campaign as part of a long-term partnership. DETROIT — New York Yankees legend Derek Jeter and his wife, Hannah Jeter, have agreed to a multiyear deal with Jeep to promote the company's Grand Wagoneer SUV. The Hall of Fame shortstop and Hannah Jeter, a model and television host, will star in a new ad campaign for the full-size luxury SUV. Derek Jeter grew up in the state and it's where the large SUV is being produced. It is an important product as the quintessential American SUV brand attempts to move upmarket.
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